Here are a few bits of information from the Internet about the topic of social media.  These days it seems that so-called "experts" are coming out of the woodwork!  We have been driving traffic to websites since the early days of search engines.  I remember when a merchant (like a shoe store) would simply embed the key word "shoes" a few hundred times on his homepage, making the font color identical to the page background.  Humans could not see it, but the search engines could, and did!  These days if you try a tactic like that, your site would likely be booted clear out of the engines.  It is important that you or someone you know and trust (that would be us of course) stay on top of current web marketing strategies.  You may not be surprised to learn that business owners have enlisted the help of a freelance social media guru, only to later discover that they paid the tuition of someone to learn what to do at their expense!

This latest big thing called social media is certainly important, however it is equally important to make sure your marketing dollars are wisely spent.  We refer to ourselves as "Your lighthouse on the point of technology" for a good reason.  We do not let our clients crash on the rocks while navigating the web.  Take a look at the following information and contact us for some further straight talk!

Here are some reasons why you should consider using social media:

• It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.
• It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
• It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring someone to do it for you. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
• It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.